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Our Journey into Dental SEO

After years of seeing those in the dental space pay marketing agencies with no results, it was time to change things.

CEO imageNic Harris photo

“We exist to help dentists attract the right patients and grow sustainably through ethical, data-driven search engine marketing.”

Cole Nission
Founder

In 2021, Cole was on the phone with his dad, casually catching up about work. His dad mentioned that his dental practice had been working with a marketing company, but despite paying them a hefty monthly fee, they weren’t seeing any results. When Cole heard how much they were spending, he couldn’t help but laugh—not because it was funny, but because he realized just how broken the system was.

That moment sparked a mission. Dentists, like his dad, dedicate their lives to patient care, but when it comes to marketing, they are often trapped by outdated corporate agencies that offer flashy sales pitches but fail to deliver real results. Worse yet, these agencies lock practices into long-term contracts, using bloated strategies that haven’t evolved in years. Cole knew there had to be a better way—one that actually worked, without the gimmicks or corporate nonsense.

Determined to change the industry, over the next few years Cole dove deep into SEO, learning everything about how search engines truly operate and how to drive real, measurable growth for dental practices. Within a year, he wasn’t just applying what he had learned—he was helping teach others the very same SEO course where he first got his start. But real expertise in the marketing world doesn’t come from textbooks or how-to’s.By relentlessly testing and refining strategies on real websites, he stayed ahead of the curve, ensuring his methods were always cutting-edge—while larger agencies remained stuck in the past.

That relentless pursuit of results became the foundation of Dental SEO Experts. Unlike "kitchen sink" agencies that claim to do it all—SEO, social media, branding, and beyond—Dental SEO Experts does one thing and does it exceptionally well: SEO. The company was built to challenge the outdated marketing giants, proving that real results don’trequire bloated contracts, empty promises, or one-size-fits-all strategies.

Cole’s mission was never just about ranking websites—it was about leveling the playing field for dentists. Dental SEOExperts was created to help hardworking dental professionals take back control of their online presence, escape the trap of ineffective marketing agencies, and get the visibility they truly deserve.

If a practice is ready for real growth—without the fluff, contracts, and outdated tactics—Dental SEO Experts is here to make it happen.

Our Core Values

Transparency

Clear reporting, honest communication, no hidden tactics.

Results

Focused on measurable growth and real ROI.

Expertise

Specialists in dental SEO and patient acquisition.

Innovation

Always ahead of SEO trends and algorithm changes.

Patient Focus

Attracting the right patients, not just rankings.

Sustainability

Long-term SEO strategies for lasting success.

Here's who you'll work with.

Cole Nission
Founder & SEO Expert
Nic Harris
Client Support
Scott Erickson
Web Developer