2 Months FREE · New clientsClaim →

    Chapter One — About Us

    Our journey
    into dental SEO.

    After years of watching dental practices burn cash on agencies with no results, it was time to change things.

    "We exist to help dentists attract the right patients and grow sustainably through ethical, data-driven search engine marketing."

    Cole Nisson

    Founder

    In 2021, Cole was on the phone with his dad, casually catching up about work. His dad mentioned that his dental practice had been working with a marketing company — but despite paying a hefty monthly fee, they weren't seeing any results. When Cole heard how much they were spending, he couldn't help but laugh. Not because it was funny, but because he realized just how broken the system was.

    His dad's practice wasn't alone. Countless dental offices were being sold on expensive marketing packages with little to no return. The agencies weren't focused on what actually mattered — bringing in new patients. They were more interested in locking practices into long contracts and delivering surface-level work that didn't move the needle.

    Cole knew there had to be a better way. Having spent years in digital marketing and SEO, he understood what it took to drive real, organic growth. He'd seen businesses transform when the right strategies were applied — strategies that weren't flashy or filled with industry jargon, but ones that actually worked.

    That conversation sparked something. Dental practices didn't need another marketing agency making empty promises. They needed someone who understood SEO at a deep level, who could cut through the noise and deliver measurable results — more calls, more appointments, more patients.

    And that's how Dental SEO Experts was born. Not from a business plan or a corporate strategy, but from a genuine desire to help dental practices grow without getting taken advantage of.

    The Team

    Meet the
    humans.

    The experts behind your dental practice's growth. Small team, big output.

    Cole Nisson

    Founder & CEO

    Cole Nisson

    SEO expert with a passion for helping dental practices grow through ethical, data-driven strategies.

    Sam Scow

    Customer Success

    Sam Scow

    Specializes in creating conversion-focused campaigns that bring in qualified patients.

    Joey Fiala

    New Client Sales

    Joey Fiala

    Dedicated to connecting dental practices with the right SEO solutions for their growth.

    Ready to work with a team that gets it?